Waldo
Marketing & Content Lead March 2019-March 2020
New York based Waldo is SaaS tool that lets mobile teams automate their end-to-end mobile tests without writing scripts.
In March 2019, I joined the team at Waldo to help them with all things marketing and content.
In June 2019, we launched Playground Analytics on Product Hunt which earned us #5 Product of the Day.
Responsibilities:
• Managed blog and contributing writers
• Owned editorial calendar
• Produced original content and case studies
• Handled production and distribution of blog posts
• Planned and executed Product Hunt launch
Product Hunt campaign: Playground Analytics
During winter/spring 2019, Waldo devs worked hard to build a tool that would allow to test analytics events on iOS in a reliable way.
In June, we were ready to launch and I was in charge of the strategy.
This included:
• Pre-launch blog post
• Launch blog post
• Building an Upcoming page
• Building our Product Hunt page
• Distribution on social media (Twitter, Facebook, LinkedIn)
BLOG POST
Mobile app user expectations: You have two seconds (or less) to impress
BLOG POST