Geckoboard
Content Strategist December 2013-July 2015
I joined Geckoboard in December 2013 as their first dedicated content person. My role was centered around developing our inbound marketing strategy working closely with our Head of Growth.
As the main content producer I developed lead magnets, case studies, blog posts, email newsletters and guest posts for our content partnerships. I also worked on ad hoc projects such as launching our new marketing site.
Responsibilities:
• Developed concept for new marketing site
• UX/UI and copy for new marketing site
• Developed TOV and style guidelines
• Wrote copy for all marketing content
• Managed co-marketing campaigns
EBOOK
Food for Growth:
159 secret ingredients served up by the world’s top marketers
CASE STUDY
How Kigu.me stayed on top of sales during their crucial growth stage
STYLE GUIDELINES
Geckoboard Content and Style Guidelines
WEB UX/UI AND COPY
Shortly after I joined Geckoboard we began to plan the redesign of existing marketing site. I produced all the copy and created the UX/UI while Oli Lisher brought the design to life.
GUEST POST: THE NEXT WEB