InSided

Head of Content December 2020-June 2022

InSided was acquired by Gainsight in January, 2022.

I joined inSided as their Head of Content in December 2020.

I was responsible for developing our inbound marketing strategy and driving growth directly through content, directly responsible for generating six figures in pipeline quarter-on-quarter.

Responsibilities:

  • Developed, owned, and delivered the content strategy aimed at key decision-makers

  • Built and managed a team of three, plus freelancers and agency relations

  • Designed editorial calendar for the blog, planned and wrote content based on strategy and goals

  • Lead the creation of campaigns, messaging, and storytelling based on buyer personas and key trends

  • Owned goals, objectives, reporting, measurement, and quantitative analysis of content performance

  • Worked closely with other teams to identify how to use content to drive growth across the entire customer journey

  • Designed (UX/UI) and wrote the copy for our new marketing site (not launched due to acquisition by Gainsight in January 2022)

LEAD GENERATION

Customer Health Magazine

Customer Health Magazine was our pinnacle content piece to conclude our Burn the Churn campaign. A campaign all about customer health and how to increase health scores. Released in a digital format initially, it was later distributed in print at events like Pulse to give readers the glossy magazine experience we all love.

READ THE MAGAZINE

INBOUND CAMPAIGN

Burn the Churn

Burn the Churn kicked off in January 2022 along with all the rest “new year, new you” initiatives. But unlike anything else out there, this was an 8-week challenge that wasn’t about you, but instead—all about improving your customers’ health.

GO TO CAMPAIGN

INBOUND CAMPAIGN

InSi-DED: Customer Horror Stories

Our 2021 Halloween campaign was focused on what’s not often focused on: when things go wrong. We shared stories from Customer Success Managers to show that it’s not all hyper growth, rainbows, and roses. The campaign was also supported by our new webinar series “Between Two Churns.”

READ THE STORIES

Brand video

A brand awareness video showing casing value of a community platform.

WEB UX/UI AND COPY

In summer of 2021 we began to plan the redesign of existing insided.com marketing site. I produced all the copy and created the UX/UI while Oli Lisher brought the design to life.