InSided
Director of Content December 2020-June 2022
I joined inSided as their Head of Content in December 2020.
I was responsible for developing our inbound marketing strategy and driving growth directly through content, directly responsible for generating six figures in pipeline quarter-on-quarter.
Responsibilities:
Developed, owned, and delivered the content strategy aimed at key decision-makers
Built and managed a team of three, plus freelancers and agency relations
Designed editorial calendar for the blog, planned and wrote content based on strategy and goals
Lead the creation of campaigns, messaging, and storytelling based on buyer personas and key trends
Owned goals, objectives, reporting, measurement, and quantitative analysis of content performance
Worked closely with other teams to identify how to use content to drive growth across the entire customer journey
Designed (UX/UI) and wrote the copy for our new marketing site (not launched due to acquisition by Gainsight in January 2022).
LEAD GEN
Customer Health Magazine
Customer Health Magazine was our pinnacle content piece to conclude our Burn the Churn campaign. A campaign all about customer health and how to increase health scores.
INBOUND CAMPAIGN
Burn the Churn
Burn the Churn kicked off in January 2022 with along with all the rest “new year, new you” initiatives. But anything you’ve seen before, this was an 8-week challenge all about improving customer health.
INBOUND CAMPAIGN
InSi-DED: Customer Horror Stories
Our 2021 Halloween campaign was focused on what’s not often focused on: when things go wrong. We shared stories from Customer Success Managers to show that it’s not all hyper growth, rainbows, and roses.
WEB UX/UI AND COPY
In summer of 2021 we began to plan the redesign of existing insided.com marketing site. I produced all the copy and created the UX/UI while Oli Lisher brought the design to life.
