Hi there! 🙋🏻‍♀️ I’m Jo.

I’m a Content Strategist, Copywriter,
and Digital Marketer with 10+ years of experience.

I specialize in SaaS and work with both startups and well-established companies, building brands
and driving growth through educational content.

 

InSided (SaaS) - Director of Content

I joined inSided in December 2020 to help them ramp up their content efforts. I lead all our content initiatives launching educational inbound campaigns such as Close the Loop, inSi-DED: Customer Horror Stories, This is Digital Customer Success, and Burn the Churn along with its pinnacle content piece, Customer Health Magazine.

 

Waldo (SaaS) - Marketing & Content Lead

In March 2019, I joined forces with Waldo, a Brooklyn based tech startup that launched in 2018, to help them establish messaging and ramp up their content. In June 2019, we launched our second Product Hunt campaign which earned us #5 product of the day.

 

Troops (SaaS) - Content Writer

New York based SaaS startup Troops, creates a seamless relationship between Salesforce & Slack, improving CRM data quality and the sales enablement process. I helped the team at Troops keep their content pipeline busy and made sure there's new content on the blog weekly.

 

Brightvision (Agency) - Digital Marketing Consultant

Brightvision is a full service B2B lead generation agency based in Gothenburg, Sweden. I initially worked on a number of client accounts producing inbound marketing strategies for clients such as Microsoft and Oracle, before switching to an internal position in July 2018, developing the agency’s internal lead generation strategy together with the CEO and Head of Digital.

 

Close (SaaS) - Content Strategist

Silicon Valley startup Close. is the inside sales CRM of choice for startups and SMBs. During my time at Close I worked together with the Marketing Director to produce educational content primarily for our blog. I was also an integral part of the team that relaunched the new Close website in fall 2016.

 
 

Geckoboard (SaaS) - Content Strategist

Based on their innovative dashboard tool and forward-thinking, SaaS startup Geckoboard has been dubbed one of London's most exciting startups. I was the first dedicated content person to join the Geckoboard team as employee #14. My role as the Content Strategist was centered around developing our inbound marketing strategy together with the Head of Growth.